Creative Direction for Bleu Wave Co.

Creative Direction for Bleu Wave Co.

Creative Direction for Bleu Wave Co.

Creative Direction for Bleu Wave Co.

Creative Direction for Bleu Wave Co.

Branding for my small business, specializing in custom clothing

Branding for my small business, specializing in custom clothing

Branding for my small business, specializing in custom clothing

Branding for my small business, specializing in custom clothing

Branding for my small business, specializing in custom clothing

Graphic Design

Graphic Design

Graphic Design

Branding

Branding

Branding

Client

Personal Project/Small Business

Client

Personal Project/Small Business

Client

Personal Project/Small Business

Client

Personal Project/Small Business

Client

Personal Project/Small Business

Timeline

April 2021, Ongoing Business

Timeline

April 2021, Ongoing Business

Timeline

April 2021, Ongoing Business

Timeline

April 2021, Ongoing Business

Timeline

April 2021, Ongoing Business

Project Details

Role: Founder, Designer, Brand Strategist

Tools Used: Photoshop, Illustrator, Canva, Procreate

Scope: Branding, Product Mockups, Print Design

Deliverables: Logo, Apparel Designs, Social Media Graphics

Project Details

Role: Founder, Designer, Brand Strategist

Tools Used: Photoshop, Illustrator, Canva, Procreate

Scope: Branding, Product Mockups, Print Design

Deliverables: Logo, Apparel Designs, Social Media Graphics

Project Details

Role: Founder, Designer, Brand Strategist

Tools Used: Photoshop, Illustrator, Canva, Procreate

Scope: Branding, Product Mockups, Print Design

Deliverables: Logo, Apparel Designs, Social Media Graphics

Project Details

Role: Founder, Designer, Brand Strategist

Tools Used: Photoshop, Illustrator, Canva, Procreate

Scope: Branding, Product Mockups, Print Design

Deliverables: Logo, Apparel Designs, Social Media Graphics

Project Details

Role: Founder, Designer, Brand Strategist

Tools Used: Photoshop, Illustrator, Canva, Procreate

Scope: Branding, Product Mockups, Print Design

Deliverables: Logo, Apparel Designs, Social Media Graphics

Project Details

Role: Founder, Designer, Brand Strategist

Tools Used: Photoshop, Illustrator, Canva, Procreate

Scope: Branding, Product Mockups, Print Design

Deliverables: Logo, Apparel Designs, Social Media Graphics

The Goal

Build a brand identity from the ground up

Offer custom clothing and art prints

Establish an online presence through engaging visuals

The Goal

Build a brand identity from the ground up

Offer custom clothing and art prints

Establish an online presence through engaging visuals

The Goal

Build a brand identity from the ground up

Offer custom clothing and art prints

Establish an online presence through engaging visuals

The Goal

Build a brand identity from the ground up

Offer custom clothing and art prints

Establish an online presence through engaging visuals

The Goal

Build a brand identity from the ground up

Offer custom clothing and art prints

Establish an online presence through engaging visuals

The Goal

Build a brand identity from the ground up

Offer custom clothing and art prints

Establish an online presence through engaging visuals

The Results

Bleu Wave gained traction among local creators and businesses seeking collaborative custom work. The brand grew organically through Instagram and word-of-mouth, supported by eye-catching visuals and a consistent tone.

The Results

Bleu Wave gained traction among local creators and businesses seeking collaborative custom work. The brand grew organically through Instagram and word-of-mouth, supported by eye-catching visuals and a consistent tone.

The Results

Bleu Wave gained traction among local creators and businesses seeking collaborative custom work. The brand grew organically through Instagram and word-of-mouth, supported by eye-catching visuals and a consistent tone.

The Results

Bleu Wave gained traction among local creators and businesses seeking collaborative custom work. The brand grew organically through Instagram and word-of-mouth, supported by eye-catching visuals and a consistent tone.

The Results

Bleu Wave gained traction among local creators and businesses seeking collaborative custom work. The brand grew organically through Instagram and word-of-mouth, supported by eye-catching visuals and a consistent tone.

The Results

Bleu Wave gained traction among local creators and businesses seeking collaborative custom work. The brand grew organically through Instagram and word-of-mouth, supported by eye-catching visuals and a consistent tone.

The Process & Experience

I started by designing the logo and brand visuals, keeping them clean, flexible, and youth-friendly. I then created a catalog of mockups and social media graphics to promote the clothing line and personalize outreach.

Through custom illustrations and typography, I gave the brand a fun, artistic voice that resonated with clients who wanted something unique.

The Process & Experience

I started by designing the logo and brand visuals, keeping them clean, flexible, and youth-friendly. I then created a catalog of mockups and social media graphics to promote the clothing line and personalize outreach.

Through custom illustrations and typography, I gave the brand a fun, artistic voice that resonated with clients who wanted something unique.

The Process & Experience

I started by designing the logo and brand visuals, keeping them clean, flexible, and youth-friendly. I then created a catalog of mockups and social media graphics to promote the clothing line and personalize outreach.

Through custom illustrations and typography, I gave the brand a fun, artistic voice that resonated with clients who wanted something unique.

The Process & Experience

I started by designing the logo and brand visuals, keeping them clean, flexible, and youth-friendly. I then created a catalog of mockups and social media graphics to promote the clothing line and personalize outreach.

Through custom illustrations and typography, I gave the brand a fun, artistic voice that resonated with clients who wanted something unique.

The Process & Experience

I started by designing the logo and brand visuals, keeping them clean, flexible, and youth-friendly. I then created a catalog of mockups and social media graphics to promote the clothing line and personalize outreach.

Through custom illustrations and typography, I gave the brand a fun, artistic voice that resonated with clients who wanted something unique.

The Process & Experience

I started by designing the logo and brand visuals, keeping them clean, flexible, and youth-friendly. I then created a catalog of mockups and social media graphics to promote the clothing line and personalize outreach.

Through custom illustrations and typography, I gave the brand a fun, artistic voice that resonated with clients who wanted something unique.

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Contact

Get in Touch

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Kaela Fernandez | Design Portfolio