Passionate for blending creativity and psychology to create thoughtful, user-centred designs.

Welcome to my Design Portfolio. I'm always open to connecting with new people and fellow designers, I'd love to hear from you!

My Background

Psychology Meets Design

With a background in psychology, I approach design with more than just aesthetics in mind, I focus on how people think, feel, and interact. My studies have given me a solid foundation in human behaviour, perception, and motivation, which I integrate into every design decision. Whether crafting a seamless user journey or building emotionally resonant brand visuals, I see design as a bridge between intention and impact.

My Career

Design Roles & Contributions

I’ve built a diverse portfolio of design work that spans branding, web design, and marketing assets. My approach has always been rooted in adaptability, collaboration, and creating design solutions that are not only visually compelling but strategically aligned with business goals.

Most recently, I designed the website for Retrobooth, a photo booth rental company, using Framer, crafting a modern, interactive web experience that reflects the brand’s personality while enhancing usability for clients.

I’ve also worked as a designer with Prospekt Digital, a digital marketing agency, where I contributed to branding assets, web graphics, and social media content across various client campaigns.

Beyond client work, I’ve launched and designed for my own businesses:

Bleu Wave, a custom prints clothing brand
Rizq and Riches (future project), an apparel brand that combines meaningful messaging with modern streetwear aesthetics.

These experiences have shaped my ability to manage end-to-end creative projects, from initial concept and strategy to execution and delivery, always with a focus on purpose-driven, user-first design.

Skills and Tools

How I Work

I don’t believe in one-size-fits-all design. My process is grounded in research, collaboration, and iteration. I aim to build experiences that make people pause, engage, and connect.

Tools I Use

Design & Layout: Adobe Illustrator, Photoshop, InDesign, Canva
UX/UI & Prototyping: Figma, Framer, Adobe XD
Motion & Interaction: Framer (basic prototyping & animation)
Content Creation: Canva, Notion (for planning & client systems)

Core Skills

Brand Development: Visual identity, logo design, social media branding
Typography & Layout: Hierarchy, pairing, white space utilization
User Experience: Wireframing, user flow, interaction design
Collaboration: Working with cross-functional teams & client communication